nomsenz: making sense of food habits

Grow your restaurant orders, margins and loyalty.

nomsenz helps restaurants and cloud kitchens optimize revenue, reduce costs, improve platform performance, and build demand across Swiggy, Zomato, Google, social, WhatsApp and offline channels.

Explore servicesBook a 360° audit

500+

outlets and restaurants served

40%

average revenue lift in 6 months

25%

cost reduction opportunity

92%

client retention benchmark

Delivery Growth Console

Live Sprint

+40%

Revenue

+17%

Repeat

-25%

Costs

+₹86

AOV

360° action plan

Live
Reprice low-margin combos before weekend campaigns
Push high-intent keywords into top menu listings
Launch WhatsApp win-back for 45-day inactive diners

Three growth engines

Built for the real restaurant battlefield.

Food delivery growth is no longer just ads or discounts. It needs platform science, brand demand, operational discipline and hands-on implementation working together.

01

Swiggy, Zomato and delivery marketplaces

Platform Management & Optimization

We run your Swiggy, Zomato and delivery-platform funnel from impressions to profitable repeat orders, with sharper menus, pricing, visibility, ratings and cost control.

  • Menu insights, item engineering and high-margin hero products
  • Pricing, costing, discounting and profitability guardrails
  • Search visibility, category ranking and keyword optimization
  • Ads management with ROI tracking, not blind auto-spend
  • Profile, menu, review, rating and algorithm optimization
  • Commission, delivery-cost and operational efficiency audits
02

Brand, content and acquisition engines

Marketing & Branding

We turn good food into a remembered brand with social, platform, WhatsApp, Google, offline and hyperlocal campaigns that create demand beyond discounts.

  • Campaign calendars for festivals, weekdays and low-demand windows
  • Social, Meta, Google, Swiggy and Zomato campaign execution
  • On-ground visibility, local activations and in-store branding
  • WhatsApp broadcasts, referral links and customer win-back
  • Brand positioning, menu storytelling and offer architecture
03

Operating system for compounding growth

End-to-End Growth Management

We become your hands-on growth team, connecting strategy, execution, reporting and expansion so orders, margins and repeat customers improve together.

  • Area-wise launch, market expansion and multi-outlet planning
  • Revenue, margin, cohort and menu profitability dashboards
  • Weekly growth sprints with action owners and measurement
  • Competitive benchmarking and quarterly business reviews
  • Loyalty, NPS, win-back journeys and lifetime value improvement

Platform command center

Dominate Swiggy and Zomato with data, not guesswork.

Inspired by the Slurpp and Suphal playbooks, we look at the full delivery business: platform algorithm signals, item economics, customer intent, reviews, ad spend, discounts and operating costs.

3x

order growth potential

25%

consistent monthly growth target

28%

short sprint sales lift

500+

outlets managed benchmark

Menu engineering

Identify trending items, fix low-converting listings, improve item positioning and push high-margin dishes into the right demand pockets.

Pricing and costing

Run costing analysis before prices go live, benchmark competitors and protect contribution before launching offers.

Search visibility

Optimize keywords, menu copy, photos, categories and ranking signals so high-intent customers discover you first.

Platform operations

Manage profiles, menus, availability, reviews, ratings, ads, discounts and issue resolution across Swiggy and Zomato.

Cost reduction

Audit commissions, promotions, packaging, delivery leakage and process inefficiencies to improve delivery-unit economics.

Performance analytics

Build dashboards for impressions, CTR, menu conversion, orders, ROAS, discounts, repeat behavior and profit leakage.

Marketing and brand demand

Campaigns that fill the funnel, not just your content calendar.

The best restaurant marketing joins online performance with offline memory: social, food-app ads, Google, WhatsApp, local partnerships, in-store prompts and seasonal offers.

Digital growth

Targeted ads, social media strategy and performance campaigns across food apps, Meta and Google.

On-ground visibility

Local activations, in-store branding, outdoor promotions and community partnerships.

Campaign calendar

Weekly and monthly campaigns for festivals, low-demand days, seasons and occasions.

WhatsApp retention

Broadcasts, referral links, birthday offers, win-back flows and abandoned-order recovery.

The 360° approach

Right strategy. Right execution. Right growth.

Restaurant performance improves when insights, pricing, visibility, campaigns, operations and loyalty are managed together. We turn that 360° model into a weekly operating rhythm.

See the audit flow

Menu intelligence

Identify trending dishes, weak listings, missing add-ons and high-margin items that deserve better placement.

Margin-first pricing

Benchmark competitors, test discounts and protect contribution before chasing order volume.

Discovery lift

Improve keywords, categories, menu copy, photos and ranking signals across high-intent searches.

Campaign cadence

Plan offers for slow days, festivals, seasons and customer cohorts instead of random discounting.

Retention loops

Build WhatsApp, loyalty, referral and win-back systems that bring customers back without platform dependency.

Growth control room

Custom KPI tracking that connects orders, conversion, spend, discounts, repeat rate, margins and outlet-level performance.

Analyze, strategize, implement, optimize

Hands-on execution, not a strategy deck that gathers dust.

Slurpp's operating model is simple and powerful: audit the real numbers, build a custom plan, implement with the restaurant team, and keep optimizing until the gains compound.

1

Analyze

Audit platform performance, menu profitability, marketing spend, ratings, operations and competitive position

2

Strategize

Build a playbook around your cuisine, outlet mix, market, customer profile and growth target

3

Implement

Make the changes live with your team across listings, ads, offers, creatives, reviews and retention journeys

4

Optimize

Track KPIs, report movement, test new levers and compound improvements month after month

Proof points

Built on measurable restaurant outcomes.

The benchmark we are designing around is practical: revenue growth, cost reduction, stronger retention and expansion across Indian food markets.

40%

average revenue increase within 6 months

25%

cost reduction through efficiency improvements

100+

brand stories and transformation journeys

25+

cities covered across India

Expected outcomes

The scoreboard that matters.

More visibility is useful only when it becomes profitable orders, repeat customers and brand preference.

01

Revenue growth

Higher sales across aggregators, owned channels and repeat campaigns

02

Cost reduction

Commission, supply-chain, promo and ad leakage brought under control

03

More customers

Stronger discovery across food apps, Google, social and local activations

04

Higher repeat rate

Loyalty, WhatsApp, NPS and win-back journeys for customer lifetime value

05

Brand presence

Consistent identity across apps, search, social, packaging and offline touchpoints

06

Less guesswork

Clear weekly actions driven by dashboards, benchmarks and platform data

Free first diagnostic

Let us audit your delivery business and show the next growth levers.

Share your current Swiggy, Zomato, marketing and order-volume reality. We will map the first opportunities across revenue, costs, ranking, ads, offers, operations and retention.

Book free consultation